About Joto Curry
Born in Osaka. Specializing in curry for over 40 years.
We preserve the traditional taste, evolve with the times, and are now expanding worldwide.
Our Origins, Our Craft
It All Began with a Bowl of Curry Udon
Tokumasa, the company behind Joto Curry, was founded in 1983 as "Handmade Udon Tokumasa." Founder Katsuyuki Setoguchi, a true curry enthusiast, created the signature "Tokumasa Curry Udon."
He wanted to bring this flavor to more people, more easily. So the concept evolved from curry udon to curry rice — and in 1995, the first Joto Curry opened its doors.
Premium Flavor from Carefully Chosen Ingredients
Carefully selected Japanese beef and onions. Specially blended spices. And a "secret essence" known only to a few artisans. Together, they create an exquisite balance of sweetness and spice.
True to its name — "Joto" meaning "premium" — Joto Curry remains committed to delivering an authentic curry experience worthy of the name.
A Flavor Like No Other
A Harmony of Sweetness, Spice, and Umami
A gentle sweetness at first bite. Fragrant spices and deep umami that unfold as you eat. And a rich, lingering aftertaste.
Three layers of flavor, designed down to the last detail — that is what keeps customers craving more.
Deep Richness from Ingredients and Technique
Carefully selected Japanese beef and onions. Our own spice blend. Pressure cooking and low-temperature aging. A method refined over more than 40 years creates a deep richness that cannot be replicated elsewhere.
A Secret Essence Known Only to Three
The key to Joto Curry's flavor is a secret essence, carefully crafted by artisans in Osaka. The recipe is a closely guarded secret, known only to the founder and two others.
The essence is made only in Osaka and delivered to every restaurant. This tight control is what guarantees the same authentic taste, anywhere in the world.
From Osaka to the World
Four decades of history stand behind every new restaurant.
Joto Curry traces its roots to a small udon shop that opened in Osaka in 1983. It has since expanded across Japan and overseas — and that steady track record is what supports your success.
Born in Osaka, the Gourmet City
Established in Osaka, Japan's food capital, as "Handmade Udon Tokumasa." The founder's curry udon proved so popular that he decided to open a restaurant devoted to curry.
Growth into a National Brand
In 1995, Joto Curry launched as a dedicated curry restaurant and began full-scale chain expansion. In Osaka, word of mouth spread among office workers, earning the brand strong local support.
Featured by celebrities and media, it became widely recognized as "Osaka's Famous Curry."
Becoming a Global Brand
Currently operating 11 stores overseas. Following success in Mongolia, Thailand, and Cambodia, expansion plans for South Korea, China, Singapore, Indonesia, the Philippines, and Canada are underway from 2025 onwards.
Take the first step — with a brand that keeps growing worldwide.
No question is too small — we're here to help.
- How much initial investment is required?
- Can I run a store with no prior experience?
- How long does it take to open a store?
- How does the revenue model work?
Our experienced team will answer your questions personally.