About Joto Curry
A curry specialty restaurant from Osaka with over 40 years of history.
While preserving traditional flavors, we continue to evolve with the times and are now expanding worldwide.
The Origin of Joto Curry and Our Commitment to Flavor
It All Began with a Bowl of Curry Udon
Tokumasa, the company behind Joto Curry, was founded in 1983 as "Handmade Udon Tokumasa." Founder Katsuyuki Setoguchi, a true curry enthusiast, created the signature "Tokumasa Curry Udon."
Driven by the desire to bring this flavor to more people in a more accessible way, the concept evolved from curry udon to curry rice, and in 1995, the first Joto Curry restaurant was born.
Premium Flavor Born from
Carefully Selected Ingredients
Carefully selected domestic beef, onions, specially blended spices, and a "secret extract" known only to a select few artisans create an exquisite balance of sweetness and spice.
True to its name — "Joto" meaning "premium" — Joto Curry remains committed to delivering an authentic curry experience worthy of being called first-class.
Unique Flavor Creation
A Harmony of Sweetness,
Spice, and Umami
A gentle sweetness on the first bite. Fragrant spices and deep umami that unfold as you eat. And a rich, lingering aftertaste.
This meticulously crafted three-layered flavor profile keeps customers coming back for more.
Deep Richness Born from Ingredients and Technique
Carefully selected domestic beef and onions. A proprietary spice blend. Pressure cooking and low-temperature aging. A production method perfected over 40 years creates a deep richness that cannot be replicated elsewhere.
This established method ensures consistent delivery of our one-of-a-kind flavor.
A Secret Extract Known Only to Three
The key to Joto Curry's flavor is a secret extract, carefully crafted by artisans in Osaka. The recipe is a closely guarded secret known only to three people, including the founder.
This perfect harmony of sweetness, heat, and umami is the essence of Joto Curry. This strict quality control guarantees the same authentic taste at every store.
Joto Curry's Journey to the World
With over 40 years of experience, stable franchise operations are possible.
Joto Curry, which started as a small shop in Osaka in 1983, has now grown into a global brand expanding both domestically and internationally. This steady growth history supports your success.
Born in Osaka, the Gourmet City
Established in Osaka, the food capital, as "Handmade Udon Tokumasa." The curry udon created by the founder's commitment gained popularity, leading to the decision to expand into a curry specialty restaurant.
Growth into a National Brand
In 1995, we began full-scale chain expansion as the curry specialty restaurant "Joto Curry." Centered in Osaka, the city of food lovers, popularity spread through word of mouth among office workers, gaining strong support.
Featured by celebrities and media, it became widely recognized as "Osaka's Famous Curry."
A Bowl Born in Osaka Spreads Worldwide
Currently operating 11 stores overseas. Following success in Mongolia, Thailand, and Cambodia, expansion plans for South Korea, China, Singapore, Indonesia, the Philippines, and Canada are underway from 2025 onwards.
Why not take the first step toward success with a brand that continues to grow worldwide?
Feel free to consult with us about any questions, no matter how small.
- How much initial investment is required?
- Can I really operate without experience?
- How long does it take to open?
- What is the actual revenue model?
Our experienced staff will answer your questions with care.